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Letter
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On 5 June, BEUC, together with 25 members from 21 countries, submitted to the CPC Network an external alert against SHEIN pursuant to Article 27 of EU Regulation 2017/2394 (the CPC Regulation).
Reports
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Based on new research, including studies by BEUC members across Europe, this report reveals how deceptive techniques (‘dark patterns’) trigger unwilling spending and economic losses for consumers, fuel the circulation of unsafe clothing items across Europe, and disempower consumers in their efforts towards the green transition.
Reports
Click to buy (more): How fast fashion giant SHEIN uses dark patterns to push overconsumption (annex)
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This document provides a summary of the dark patterns observed on the selected SHEIN websites and app between November 2024 and May 2025. The products seen in the screenshots have been randomly selected, with a variety of clothes and accessories, to show the widespread use of dark patters - irrespective of product.
Factsheets
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The fast fashion industry uses dark patterns (manipulative techniques) to prompt consumers into buying more and more clothing. This costs them money, exposes them to harmful chemicals, and has a major environmental and societal impact. SHEIN has rapidly emerged as the most egregious example of the use of dark patterns. The following research from BEUC members highlights how consumers are being deceived by these practices into overconsumption.
Press release
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BEUC – together with 25 members from 21 countries – filed a complaint today with the European Commission and European consumer protection authorities against SHEIN for its use of deceptive techniques (‘dark patterns’). These push consumers into purchasing more than originally intended and fuel the environmental and societal problems caused by the fast fashion industry.
Letter
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This is a joint statement by BEUC, BusinessEurope and EuroCommerce calling for a swift review of the Consumer Protection Cooperation Regulation.
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In this fourth issue of the quarterly newsletter on the development of representative actions in the European Union, you will find updates about the national implementation of the EU Directive on Representative Actions, news about the legal actions brought to various European courts, links to interesting articles and other insights into the world of representative actions in Europe and third countries.
Reports
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BEUC and 16 member organisations from 12 countries filed a complaint to the European Commission and the Consumer Protection authorities’ network (CPC) denouncing seven airlines charging undue fees to consumers for their hand baggage. We are calling for an EU-wide investigation into the commercial practices of the targeted airlines and the wider sector.
